How to Add Google Analytics (GA) to Shopify 2025

Step 1: Get Your Google Analytics Measurement ID

• Log in to Google Analytics.
• Click Admin (bottom-left corner).
• Under Property, go to Data Streams.
• Select your store's data stream.
• Copy the Measurement ID (e.g., "G-XXXXXXXXXX").

Step 2: Add Google Analytics to Shopify

• Log in to Shopify Admin.
• Go to Settings → Customer Events.
• Click Add Custom Pixel → Create a Custom Pixel.
• Enter a Pixel name (e.g., Google Analytics 4).
• Paste the following code in the Pixel Code section:

window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX'); // Replace with your GA4 Measurement ID

• Click Save and then Connect the pixel.

Step 3: Enable Enhanced Ecommerce Tracking

• In Google Analytics, go to Admin.
• Under Property Settings, click Data Streams.
• Ensure Enhanced Measurement is enabled.

Step 4: Verify Your GA Integration

• In Google Analytics, go to Reports → Realtime.
• Open your Shopify store in a new tab.
• Browse different pages and check if activity appears in GA.

Alternative Method: Use Shopify’s Google App

If you prefer an easier setup, you can install the Shopify Google App:
🔗 Google & YouTube App

• Install the Google & YouTube App from the Shopify App Store.
• Connect your Google account linked to your GA4 property.
• Follow the setup wizard to link your store to GA4.

✅ This method automatically integrates GA4 without needing manual code.

Pro Tip:

• For better event tracking, use Google Tag Manager (GTM).
• Enable eCommerce tracking in GA for advanced sales insights.

Now your Shopify store is successfully connected to Google Analytics! 🚀